Professional Portfolio

This is an example of several content strategy, copywriting, and other campaigns, as well as articles, blog posts, videos, and other content I have both produced and marketed. Enjoy!
Zack Stovall

Content Strategy/Copywriting

Shell Catalysts & Technologies – For SC&T, I oversaw the content strategy for the brand re-launch, as three Shell companies were merging into one. I interviewed stakeholders, developed UX strategies for their new website, and created content for every phase of their customers’ buyer journeys, from awareness to consideration to decision. This included site copy, blog posts, landing pages, and downloadable content offers, from one-sheet case studies to eBooks, as well as traditional advertising (pictured below) to raise brand awareness.

Graybar Electric Co. – For this brand, I concepted, produced, and directed a series of videos describing the comprehensive services Graybar provides to its clients before, during, and after the sale of its traditional wire service products. These services were new for the company and needed a comprehensive series to introduce it to interested contractors and other clients of the company.

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(Monsanto) WestBred Wheat – For the leader in the wheat seed industry, I managed all social channels and paid campaigns, including daily social media content and contests. Additionally, I developed strategic campaigns that guided the direction of the entire brand, including the creation of The Tiller, a new blog that focuses on the heart and heritage of the wheat industry.
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Telmar – This is a great example of a Search Engine Optimized (SEO) blog post that provides valuable information around a given search term (in this case audience segmentation techniques) and moves a potential client from SEO awareness toward consideration and decision phases of the buyer’s journey.
Sparks Group – This is another example of Search Engine Optimized (SEO) content I wrote, this time an eBook, which positions a lead at the consideration or decision phases of their buyer’s journey.

On the Run Convenience Stores – I not only managed existing social media accounts, but I also created accounts on new platforms, such as Instagram, to reach their new, growing audiences. This included launching several campaigns around strategic objectives, such as an increase in followers (quadrupled Facebook followers in nine months), an increase in recruiting candidates, introducing customers to new café options, and reminding them about classic deals, such as the #YouEarnedIt campaign with the St. Louis Cardinals.

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Hungry Howie’s Pizza – While freelancing for a local advertising agency, I created numerous social media posts for Hungry Howie’s Pizza. The goal was to make them both timely and original. In addition to this, I also wrote a parody version of Montell Jordan’s “This Is How We Do It,” to coincide with HH’s #ThisIsHowieDoIt campaign – which was performed by Montell Jordan himself.

Sapporo Beer – For Sapporo Beer, a premium Japanese beer, the agency wanted to create timely, but offbeat, social media posts. This lead us to create a number of posts celebrating obscure holidays, such as National Sushi Day, along with traditional holidays too. Additionally, I created copy for their new dark lager, Sapporo Black.

48 Hour Film Festival – Wrote, produced, and directed a short film that was entered in the St. Louis 48-Hour Film Festival and took home the most awards (5) out of any group, including the Audience Award (votes from attendees and other competitors) and Best Director. The short, “Office Requiem,” is below.

STLPR Promotional Videos – Videos concepted, created, edited, and marketed to promote various marketing and fundraising campaigns. All of the art (including the piano!), editing, directing, and copy were created by me using iMovie.

Year End Fundraising

Scarf Giveaway

Journalism Samples – Staff writing and freelance articles for print and digital publication.

Literary Hub

Vulture – Splitsider (Articles, with original art, for the humor and humor-news website)

Tweeting As Tig Notaro (This wasn’t a journalism project, just a lot of fun!)

St. Louis Magazine

Arkansas News Bureau